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小說:傳媒的運營時代 作者:標點

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張建星精彩語錄(英文)

;The background of globalization leads to information globalization without fire wall。 It brings about mon language environment and mergence of the world。 Now the situation is that either I eat up you or you eat up me; especially in information; either you infiltrate me or I infiltrate you; either you possess me or I possess you。 Are our newspapers still authoritative? It the information still effective? Big changes have occurred in mass media from attraction to control force。 All of us should pay attention to globalization。

;To keep the advanced nature of newspapers; it is important to keep the advanced nature in contents first; accurately describe the social and living change; give analysis on the background of the changes; highlight the details of the historical significance of these changes; advocate advanced idea of fairness and justice; and speak for the interests of the majority people。; ;The localization strategy is the most acceptable start region。 The coverage and expansion of regional brand will be the main arena of warfare on which we engage with our petitors in hand…to…hand fight。 Following the entering of foreign mass media after China has entered WTO; the regionalization and localization are the basis we are on; and our first choice to keep our innate petitive superiority。 ;News has entered an era of plete planning; in which the renewal of the original creation and packing have been pleted。 Though the first…time news is very important; the background; details and entire process planning have now bee the characteristics of the news。 ;We have experienced three stages in development from “media operation” to “running media”: the stage of racing the horse in field enclosure; 

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