focus on figures and intensify them。 The whole newspaper should have its own attitude； voice and expression。 Aside from form and page style； focus should be given to figures； ； the fate and inner voice of the figures； and the expression formed by the development of figures。； ；；The maximum superiority of the plane media is the deep reading of news。 The news has entered the era of deep reading。 That is； in providing news； we should also provide important background； details and analysis of the news； the voice of authorities； and the position of this newspaper。 This is one aspect in which our plane media carries out petition with the electronic media。； ；； “Morning Post” must keep the purity of information； and put special stress on news quality and usability。 We should build up the bright characteristics of the “Morning Post”。 The digitalized era differs from industrial civilization and agricultural civilization in scale and publicity of individual characters； and the latter （publicity of individual characters） is the brightest feature of this digitalized era。 This change leads to the changes not only in life structure and value system； but also in philosophic thinking。 ；；For a newspaper and an enterprise； it is also the contest of characters。 A style； a team； a social moral presented by the newspaper； and a cultural attainment to keep are prehensively called characters； which can be briefed as the healthy atmosphere。 We should let people feel that it is a newspaper full of healthy atmosphere and it is a team full of moral spirits。；；The basic interests of the “three representatives” are the masses of people；s； as viewed on the standpoint of the mon people。 This is a serious problem。 The supervision of social opinions must be square and f